Naming a E-Comm domain for ethnic articles

[ugem12]

Hi Everyone,

I m from Italy and i am planning to launch and e-store of Ethnic
articles. These are different ethnic and antique articles from
different countries. Some are small little gift articles while the
others can be ethnic furniture n stuff...

I wanted yours kind opinion that which is more attractive way to
name a e-store domain.

Which sound better idea of following two to name a e-store like this (Writing in english but i will translate it in Italian

1. A Commercial name like (EthnicShop.it), but this way scope is limited to ethnic articles in case i extend mine articles range.

OR

2. Constructing some short brand, which specialize in general to articles
related to enviorment and decoration. This way we can assign certain
scope to brand and can present as specialized in ethnic articles.

I wanted to say, which seems more professional idea and broader in perseptive of possible growth and increase in scope of EStore.

Kind Regards,
UGEM

[Nigel Lew]

Hi, I would like to help, but I don't quite follow the question. It seems to me it is more of a business model question.

Nigel

[ugem12]

Nigel,

Actually i am confused over best approach of naming a ecom domain and buisness to stay longer on web. To choose a targetted commercial name like "ethnicshop.it"
or creating some brand like "abc".

Concern is for following reasons,

1. Increase in scope of buisness and products i.e can decide to sell modern
items in future also along ethnic items.

2. Mine domain is in italian which translation is "ethnicshop", in future if i
decides to target traffic from non-italian ppl then i should have a
different name.

As web marketing takes lot of efforts to get result so i want to find a
approach which pays me in long run.

Regards,
ugem

[Nigel Lew]

Ok, I think I follow you.

I don't think I can answer this in one post. I may need some more information.

If you are able to launch something niche to an area or national demographic, I would go ahead and do it. Money is money.

You use the word "brand" pretty liberally, so I will assume you understand a few things.

Lets take Welcome to IKEA.com for example... this is a furniture company that is scandinavian in origin. They are huge in the U.S. They have their site organized by nationality.

This would be one way to approach your question. Simply provide multiple translations or i8n support.

If you take this path, you would want to come up with a name or brand name, that is your own or unique.

Now, some things I am confused about....

Do you, for instance, know the merchants, designers, builders, of the things you would sell? If you can group them in some sense then my above comments may help.

If we are talking about a collection of independent people or artists, we have to approach things differently.

I guess my question is, where do you get what it is you are selling. If you can answer that and maybe send me an image as an example of a product, I can help further.

I hope that makes sense. I am trying to write translation friendly. I converted some stuff to Italian. I think I see the differences in our languages. Some things don't translate perfectly.



Spero che aiuta il mio amico
Nigel

[ugem12]

If you are able to launch something niche to an area or national demographic, I would go ahead and do it. Money is money.

Initially i wana sell in italy and ethnic furniture and related
articles, so mine domain in italian is "ethnicshop.it" (in italian though)
So concept is simple and easy so far and name also do seems
good.

But in future do wan't to ship in other nearing coutries, where shipping cost are reasoable or i can find some partner to do drop shipping in other country. Here come the idea to find a unique name so it is global and
also for the fact that i can sell different products in different regions,
so being ethnicshop.it in some regions can be out of scope.

Now, some things I am confused about....

I guess my question is, where do you get what it is you are selling. If you can answer that and maybe send me an image as an example of a product, I can help further.

We are wholeseller of ethnic furniture, so products are from our warehouse.
But i wan't to sell some partners products also from other ware houses, which are ethnic related stuff.

Spero che aiuta il mio amico

Si sei stato molto gentile, Grazie !