For me, I charge for the web site, itself, based on the amount of time I think the project is going to take but then switch to an hourly rate for continued site maintenance. I charge $30 an hour, which is probably a little below average but is probably the right rate based on my experience level. Once I have the experience and the resume to prove I've got what it takes, that rate would certainly need to go up.
I think most people that are new to freelance web design would be doing good to get $20 to 25 an hour but those who have been at it for a while can generally expect $100 an hour or more. Those experienced designers generally work faster, too.
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