I have come to the conclusion that there are what seem to be an endless number of bloggers who proclaim to be SEO "experts".
They may not use the term expert, but the fact they are blogging about it and giving advice implies that they think they know what they are talking about.
Why is there is there this massive amount of SEO "experts"?
Is SEO an easy subject to blog about because there is so much content already out there?
What a nice point you are referring to. Unfortunately this is the way so many people view the SEO world. They believe after reading some articles and adding links and contents to websites, they can have top Google rankings. But it is interesting that in difficult situations, none of them are ready to propose some solutions...